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Give yourself no excuses... Beet Your Personal Best!

Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice and used by the world’s sporting elite for athletic performance.

Nutra Ingredients-USA Awards

Product of the Year – Sports Nutrition 2022

European Specialist Sports Nutrition Awards

Best Sports Nutrition Product 2021

Best Pre-workout Product 2020

Best Sports Drink 2020

2018 Women’s Running

Superfood: Best Value

2017 Men’s Running

Editor’s Choice Health Drink

2017 Men’s Running

Best in Category Superfood

More people are running, biking, training and hiking on Beet It Sport power.

Do you want to be faster, have more power, and last longer in your workouts and sports performance? Nitrate will get you there because it boosts Nitric Oxide (NO) which widens the blood vessels, hence increasing blood flow. So, if you’re ready to boost your athletic  performance, Beet It Sport is what you need.

100% Natural

Revving up your metabolic engines with nitrate from beet juice is one of the best ways to improve athletic performance and optimize health. Beet It Sport products are ALL natural, made from concentrated beetroot juice.

Optimal Nitrate Levels

The ONLY brand that consistently delivers 400mg of natural nitrate per serving - the recommended amount for sport performance improvement. That’s why Beet It Sport is the clinical standard, used by over 200 independent research teams worldwide.

Physical Performance Benefits

STRENGTH. STAMINA. SPEED. The reasons why Beet It Sport is widely used in Olympic sports, running, pro cycling, football, strength training, by athletes both competitive and recreational who desire better and more efficient performance.

The power of beet concentrate

Dietary nitrate occurs naturally in beets and vegetables. However, the amount of nitrate is wildly unpredictable, meaning you have to eat or drink unreasonably large amounts to get the recommended 400mg of nitrate.

Every Beet It Sport product is guaranteed to contain a standardised dose of dietary nitrate so athletes and researchers know exactly how much dietary nitrate they are getting every time.

Find out in this highly recommended video by ASAPScience, how dietary nitrate from the superfood beetroot can help you train and perform faster, stronger, and for longer.

Official Partners of the NN Running Team

Beet It Sport is an official partner to the world famous NN Running Team, who collectively hold world records for:

  • 5000m (Joshua Cheptegei)
  • 10,000m (Joshua Cheptegei)
  • 15,0000m (Joshua Cheptegei)
  • Marathon (Eliud Kipchoge)

“It’s great to see that our team has established a partnership with Beet It Sport – another great development in terms of support to all of the athletes in our team.”

Eliud Kipchoge

Brand Ambassador

"I was introduced to Beet It Sport through my friend Eliud Kipchoge at the momentous Berlin Marathon in 2018. Beet It Sport makes the level of effort feel less while tackling the same pace. Hence, it's useful for both my hard workouts and endurance races. I took it for 4 days prior to the Seoul Marathon and set the Singapore national record there - 2:23:42!"
"Beet It Sport is a natural based product that enables me to reach my optimal sporting performance for Freestyle Football, by increasing my muscle speed and accelerating my post exercise muscle metabolic recovery. Beet It Sport is my number choice to take when training for my Freestyle Football competitions."
“I always take Beet It Sport before tough workouts and marathons and find that it helps me to feel less fatigued during the high intensity runs.”
"Beet It Sport had a significant effect on my rate of perceived effort (RPE) when I did my hard repetition workout. When I am competing in a race, I load up on nitrates days before it and take a shot 90 minutes before the race starts. "
Beet It Sport Nitrate 400
Beet It Sport Nitrate 3000

Why Beet It Sport?

Consistent nitrate
Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving
Beetroot only
We use dietary nitrate derived solely from concentrated beetroot juice
Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

Backed by Science

Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:
  • Endurance
  • Multi-Sprint
  • Strength & Power
  • Altitude
  • Health